Sheraton Grand Los Angeles at Universal City

The Sheraton Grand Los Angeles at Universal City Experience

The Sheraton Grand at Universal City carries the energy of its surroundings — the hotel sits on the Universal Studios lot, with views of the Hollywood Hills and the iconic Universal globe visible from certain areas. The ballrooms are modern and well-maintained, with high ceilings, neutral décor, and integrated A/V that handles everything from keynote presentations to DJ-driven dance parties. The hotel's pool deck offers an outdoor option with a resort-like feel, and the lobby lounge provides a stylish pre-function space. The overall atmosphere benefits from Universal City's entertainment energy — guests arrive already in a celebratory mood, especially for events where Universal Studios park access is part of the experience. It's corporate-capable but never sterile, with just enough Hollywood sparkle to make events feel special.

Events at Sheraton Grand Los Angeles at Universal City

The Sheraton at Universal City serves a diverse event mix anchored by the entertainment industry. Corporate events from Universal Studios, NBCUniversal, and the constellation of production companies, talent agencies, and media firms in the area fill the calendar with holiday parties, team celebrations, and wrap parties. Film premieres and screening events use the hotel's proximity to Universal CityWalk and the studio lot. Beyond entertainment, corporate events from SFV and Valley-area companies — tech startups, healthcare organizations, and professional associations — use the venue for conferences, team retreats, and client events. Family celebrations including birthday parties, Bar and Bat Mitzvahs, and quinceañeras take advantage of the hotel's convenience and the added excitement of being next to Universal Studios.

Why a Photo Booth Works at Sheraton Grand Los Angeles at Universal City

The Sheraton's Universal City location naturally puts guests in an entertainment mindset, making them especially receptive to interactive experiences like photo booths. Corporate events here often include a fun, creative element to balance the business agenda, and a photo booth delivers that perfectly. The Trading Card Experience is a hit at entertainment industry events — guests love becoming the star of their own collectible card, especially in a venue so close to the studios where real entertainment is made. The AI Photo Booth appeals to the tech-savvy and creative attendees common at Universal City events, transforming photos into custom artwork that gets shared across social media. For holiday parties and family celebrations, the Open Air Booth with themed templates adds instant fun and takeaway keepsakes.

Best Booth Types for This Venue

About Sheraton Grand Los Angeles at Universal City

The Sheraton at Universal City has been a hospitality anchor of the Universal Studios lot for decades. Originally built to serve the growing tourism and entertainment business around Universal Studios Hollywood, the hotel has evolved into a full-service conference and event venue that serves both the entertainment industry and the broader Los Angeles corporate community. Its location on Universal Hollywood Drive, connected to CityWalk and the studio theme park via shuttle, gives it a unique position as both a business hotel and an entertainment destination. The hotel underwent renovations to upgrade its event spaces to Sheraton Grand standards, with modern ballrooms, updated A/V infrastructure, and the polished service expectations of a major brand hotel.

Setup & Logistics

The Sheraton's events department manages vendor coordination with hotel-grade professionalism. We receive a designated setup window and coordinate with their team on ballroom placement, power access, and timing. For ballroom events, we typically position the booth in the pre-function area or along the ballroom perimeter near the bar or dessert station. The flat, carpeted ballroom floors ensure stable equipment setup, and power access points are available throughout the event spaces. The hotel parking structure provides convenient load-in access, and the events team assists with elevator and freight access for equipment. We arrive during the vendor setup window, typically 90 minutes before guest arrival.